Augmode

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Start-up, Web Design

Website

Branding

Digital Fashion

Augmode is a digital fashion company that designs and sells imaginative, trendy, and chic virtual clothing to the general public. We create a brand-new shopping experience so that any person can wear our virtual items and post a fantastically aesthetic image. You can wear tailored pieces for pictures so that you can present your best self on social media and shop sustainably and ethically without breaking your bank.

CONSUMER
ANALYSIS

We constructed in-person interviews, as we need to explain the business idea and ensure that they understand the new concept, with 58 men and women in the age range of 20-40. After our analysis and completing a full fashion review, we created a persona to show our target customers and reflect their needs and our potential opportunities.

Consumer analysis

Consumer persona

Competitive analysis

PROMOTIONAL
PLAN

Our main channels for promotion would be: social media, co-branding events, and earned media. The first step would be to increase brand awareness through Instagram and online ads. Social media encourages word-of mouth marketing through engagements, such as hashtags, content, and comments.

Instgram Story

Instagram post

Media poster

MARKETING
SITE

The marketing site mainly target general customers. As other fast fashion websites, we have the shop function which follows the similar process from choosing the item to checking out. We features the simplicity in style, while keeping all necessary functions. The website is a marketing page while also a gallery of all our products.